Founder of Dgtize.biz, We have depth experience specializing in design, development, and project management of digital Marketing tools to elevate brands to the next level.
Profile
Joseph Loayza
Tech Consultant / Project Manager / Strategist / Data Evangelist / Web Designer
Name:Joseph Loayza
Address:New York, NY 11372, US
Email:joseph.loayza@dgtize.biz
Website:http://dgtize.biz
A data driven, self-motivated digital marketing professional with a passion for constantly developing my coding skill and understanding languages better in order to be a more skilled data capture specialist focused on the capture of omni-channel data through the use of Ad Tech and Mar Tech. Detail oriented problem solver with a concentration on the integrity of the work produced. Collaborative leader who can clearly articulate business initiatives, foster innovation, and build consensus towards a common objective.
Employment
As part of Annalect Center of Excellence, I thrive to provide subject matter expertise to Omnicom agencies in marketing and advertising ever changing technology and industry. Providing POVs, knowledge shares and different services to allow agencies maximize the client's techstack ROI.
As part of Annalect Consultant, I provide business clarity helping Brands to meet their marketing needs with today's Marketing and Ad technology. We work with Omnicom's media agencies to guide, implement and support diverse industry clients with today's top Data Managers Plataforms and Tag Management Systems in the market that are adequated to their needs.
As part of Ensighten's Global Support and Customer Solutions, I provided customer subject matter expertise to clients and internal teams on Ensighten Products. From point of escalation on triage to develop learning documentation and training on products, including API and mobile. Also help create a new custom primium service for selected clients.
As part of the Ensighten Provided internal and client support to troubleshoot Analytics, Attribution, Personalization and other measurement tools.
Leading implementation projects to clients in the America and APAC regions while also providing internal and external teams training on products. Provided expertise on implementation of diverse vendor's code. Provided assistance to implement attribution solution to clients.
Assisted on Tag Management Solution Implementations on North America and LATAM markets.
Education
2005 - 2010
Farmingdale State College - SUNY
Computer and Electrical Engineer - Dual Bachelor of Science
Extra curriculum courses in the Computer Science Department: Pearl, UNIX, MS. Access, HTML/CSS.
